The digital world of work

The technological transformation is everywhere. For centuries, people have faced the challenges of permanent transformation processes. We no longer need to study science fiction novels to get a picture of the digital era. A curious look around the real world is enough.

One of the biggest accommodation providers, Airbnb, has no accommodation itself. Facebook doesn’t produce any own content, and one of the biggest taxi firms, Uber, doesn’t own any taxis. These examples highlight that the business world has already transformed, and this transformation is progressing further every day. What is new is the previously unknown speed of the changes.

New business models are created, and in many areas, start-ups take over market leadership. This gives rise to new risks, while equally opening up the most diverse opportunities and potentials. In order to utilise these to the greatest extend possible, institutions clearly need to transform as well. Especially since this is a process, companies are still able to design the framework conditions and thereby actively shape the future.
Companies must rethink and go with the times to survive on the market. This doesn’t just apply to large corporations – it’s even more important for SMEs. Employee skills and qualifications must be adapted to changing market situations quickly. And digital competence is key. Without digital involvement, social and economic involvement becomes impossible.

As is often the case, a precise prediction of the dimension of digitalisation is difficult. But we already know with certainty that the framework conditions for a digitalised future are in place. It only remains a question of time until the digitalisation of the world of work is realised in full.

Would you like to learn more about the field of digitalisation? Then take a look at our other blog entries!

Veröffentlicht am 30. Juli 2016 in Digital


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